Many people have tried their hand at freelancing and most come to the realization that it is not for them. As a freelance videographer, you may find it difficult to properly advertise your skills. Most videographers do not think marketing was ever a priority. Their main focus was always filming and editing, which is not a negative thing. However, understanding how to market yourself would reinsure your ability to thrive in this industry. Having creativity is just one side of becoming successful as a freelance videographer. Selling yourself is required for success in this industry, as well. Here are 5 useful marketing tips for freelance videographers.
Work Portfolio
Building a portfolio as a freelance videographer is very beneficial. Your portfolio should include your best shots, content that relates to your target consumers and work that tells a story and expresses meaningful emotions. Potential clients need more than your word when deciding whether or not you can do the job for them, they need evidence. Presenting your past and current works to your clients will help show them how qualified you are for the job. They can also use what you have when recommending you to their friends and colleagues.
Social Media
Almost everyone in the world uses social media everyday, it is an online platform where you can find virtually everything. With that being said, you can use social media as an outlet to get your work out there and increase your client base. For example, after creating a portfolio, you can upload them online to a professional social media account to boost the chance of your work getting recognized. People are bound to see what you can do if you use social media for exposure, and with consistency, your client base will eventually grow.
Building Trust with Clients
It is probable that you will meet a customer who is new to hiring a freelancer for their tasks while you go about your freelance videography. These clients are more than likely willing to pay you more than the standard charge for the assignment. You should never try to charge these clients more than the standard pricing for your services. Even if you lose the money you would have made in the beginning, you will gain the client’s trust and this will help you lots later on. Any commercial connection relies heavily on trust, so it is important to remain honest with your clients.
Personal Projects
No matter how busy you can get, doing personal projects will always be worth your time. Not only will you be able to try and practice new skills, you will be able to potentially create a piece of work that may be similar to what a potential client wants. Personal projects will build both your work portfolio and your set of skills and abilities.
Free Projects
If you are just starting as a freelance videographer, offering to do free projects is a great way to make your way into this industry. A simple video for your friends or family with your name at the beginning of it will do wonders for your success because you will be getting your name out there and marketing yourself for free. One way this can help is that you can establish healthy relationships with your clients and with a positive reputation, they can potentially recommend you to others, which will increase the amount of clients you have.
Being a freelance videographer may seem difficult, but in reality, there are various ways you can guide yourself to being successful in this industry. As a new-comer, building a portfolio and posting it on social media will help you gain the recognition you deserve. Other ways you can bring in customers are by doing free projects and personal projects. These two pieces of work can both improve your videographer abilities and establish healthy relationships between you and your target market. Having a marketing strategy as a freelance videographer can help you get to where you want to be, so use these tips and create one today.
