No one can argue that the age of social media has arrived, and with its arrival came a different way for people to receive and consume information. Instead of reading pages of text, people now prefer photos, graphics, and, especially, video. The head of Instagram, Adam Mosseri, mentioned that video is “driving an immense amount of growth online for all major platforms” in one of his recent live streams.
It’s no surprise, that more and more businesses are either focusing on doing video ads or getting professional promotional video services if they don’t have the expertise to do video ads themselves. However, anyone can make a successful video ad, especially if they consider the following:
1. Identify Your Audience
In creating a successful video advertisement, you must first identify your target audience. Factors such as age, gender, income, and interest need to be considered. In that way, you can create a video advertisement that speaks to them and that is on-trend. The more you know about your target audience the more you can create an advertisement that communicates directly and is relatable to them.
2. Know What You are Selling
One of the best ways to sell a product is by knowing all about it. With video marketing, you can be creative with how you introduce your product. You can compare it with the other products that are available in the market, you can provide all the benefits and how unique they are compared to others. You can even include customer testimonials and positive feedback. The more you highlight the benefits of your product the more effective your video will be.
3. Evoke Emotions
It is easier to sell a product when the consumer is emotionally invested in it. One of the best ways to make that emotional connection is by giving life to your video advertisement. Showing a smiling man using your product will give the impression that your product helped him in many ways. Show emotion and link them to what you are selling. Letting your audience feel something while they are watching your video advertisement is a sure way for them to buy the product.
4. The Ad Must be Relatable
It is easier to relate to an advertisement if it is based on everyday problems. In making a video ad, it is better to directly address the problem and how your product can help provide a solution. The message must be direct, clear, and factual.
5. Use a Clear Call to Action
When viewers are already hooked, it’s time to determine a clear call to action – what you want them to do. It is always better to give emphasis on what you are selling and how consumers can get hold of it. The clearer and simpler the instructions the better that they can understand them. For example, your call to action could be: “Buy this product today” or “Make sure to check out www.website.com which exclusively offers free shipping.”
Now that you know what to consider to make a successful video ad, you just have to insert a bit of creativity to get things going. It’s going to take some practice before you get a hold of creating amazing video ads, but the more you create, the easier it gets. On the other hand, if you feel like you don’t have enough skills to pull off a great video ad, don’t hesitate to get promotional video services.
