As the attention spans of internet users becomes increasingly reduced, written words and still images are just not producing the reach and results they once did. This has magnified the importance of utilizing videos to portray your message both efficiently and concisely to your audience. Videos don’t only have the ability to retain people’s attention for an extended period of time, they also entertain, educate, and inform them. Video marketing has developed to become an essential part of digital marketing and a useful tool that any size businesses can utilize.
If you are a small business owner or manager that is looking to expand your reach and increase your marketing initiatives, below we highlight 5 essential video marketing tips to help you achieve your marketing goals.
1. Take advantage of customer testimonial videos
Prospective customers want to understand what existing or previous customers experiences were. So, it is a good idea to incorporate customer testimonial videos in your marketing tool box. These videos can come in the form of a review or an explainer video that will help shed some light on the use or quality of your product or services.
While some of your customers may feel comfortable creating a testimonial video themselves, you may need to encourage others to do so.
2. Change existing blog posts into videos
Do you have engaging and informative blog posts on your website? If yes, you don’t have to look for new ideas for your video marketing. All you need to do is to repurpose your existing blog posts into videos. In other words, use the ideas in the blog posts to create interesting videos. To do this, you may need to hire a professional videographer for their promotional video services. Make sure the videos are precise and focused on 2 to 3 main points of the blog post. If a blog post is quite long, you can use it to create multiple bite-sized videos.
3. Create “how-to” videos
“How-to” videos are undoubtedly some of the most commonly used forms of video content on the internet. This is because these videos deal with the curiosity of people to understand how a particular product or service works. Consider creating tutorials for your small business. Make sure the “how-to” videos have both high-quality visuals and audio that can encourage viewers to follow along. Professional promotional video services can help you to achieve the needed high-quality audio and videos.
4. Post shareable videos on social media
Take advantage of your social media accounts by posting videos on a regular basis. These videos do not need to be professional quality, but should engage your audience by entertaining or informing them. Building a following on social media may require time and effort, but does not necessarily require a large financial investment, and the best part of building an organic audience on social is that these individuals are truly interested in your products or services.
5. Interact with your audience via live video content
There is no better way to connect with your audience than using live videos. You can use live video for Q&A sessions, behind-the-scenes content, or to show project progress. Live videos don’t require you to invest on promotional video services from a videographer, as all you need is a smart phone or tablet to stream live on social platforms such as Instagram, and Facebook.
Creating and staring in videos for your small business can be intimidating, but by utilizing a variety of video styles including those you record yourself and the professional promotional video services of a videographer you will feel more comfortable in front and behind the camera and engage your audience and future clients in a new and enjoyable fashion.
