A promotional video helps you make a lasting impression on prospective or existing customers.  Make sure the promotional video is not flat and boring. Spice it up with a memorable tagline, captivating footage, and end with a direct call to action. Whether it is for a renowned company, a small business, or a non-profit organization, the aim is to get people (especially your target audience) to take action. It could be to make a donation, visit your shop or website, purchase a ticket, the list is endless. Whether you are creating the promotional video yourself or outsourcing to those who offer promotional video services, there are some things that you should not miss out on.

1. Make Use of a Voice of Authority

It is vital to have a “voice of authority” to take your audience through and guide them toward the call to action or your preferred outcome. This could be a voice-over relaying a script.  For example, some will use the president of a non-profit or a company executive.

2. Add a B-Roll

Watching two minutes or so of someone talking about a product or service can be boring. Your audience might not even watch until the end. To spice it up, include fun and catchy secondary imagery (this is usually regarded as B-roll). Add interesting footage of people using your product, the work environment, or your stunning website.

3. A Memorable tagline

A catchy tagline can stick in the minds of your audience. Throw a funny, cliche, direct, or simple tagline to connect better with your audience. Your tagline should capture the benefit and essence of your product or service.

4. Testimonials

If you’re creating a promotional video for a company or business, we recommend that you feature the voice of your satisfied clients. If you want to sell a service or product, include glowing and authentic reviews from past clients. For a non-profit project, include the voices and activities of people that have benefited from previous donations.

5. A Call to Action

At the end of your promo video, it is only right that you include a “call to action” to influence your audience to take action. Whether you want them to donate, get a ticket, play your music or visit your store, do so simply and directly. If the goal is to increase shares and spread the word, “Share this with a friend” can do the trick.