Videos have become one of the most essential marketing tools, especially with the increased social media usage over the past 10+ years. Whether you are introducing a new product or just want to improve the reach of your brand, you can rely on video production to help your business get your message out. It has been accepted for some time that corporate videos can play a key role in taking your business to the next level.
Video production however is not that simple, it is time consuming, and can range in cost based on the scope of the project. Before embarking on video production for your business, it is important to know the answers to some important questions.
Below we address 5 frequently asked video production questions to help you be more aware of your project and expectations.
What is the purpose of your video?
It is important to understand the specific goal of the video you are looking to put together. Answering these basic questions can help organize the project and put your video on the right path: Why do you want to create the video? What is your goal? What is the key message you want to pass with the message? These questions will shed more light on the purpose of video production for the professional videographer working on the project, and help set up your production for success.
Who is your target audience?
The target audience of a video will determine how the video will be presented. In this context, the target audience refers to the person you want to watch the video or the video to attract. Once you have determined your target audience, it will be easier for you to know the right visuals, graphics, messaging, editing, song selection etc.
What is your preferred style of the video?
Videos are created to meet different styles, such as explainer, brand identification, product review, and so on. The particular goal of the video is the most essential factor for determining the best style to use. A professional videographer understands how each video type can be used, so it is a good idea to take the time to discuss the style you prefer and what your professional videographer suggests for your target audience and goal expectations.
What is the budget for the project?
The allotted budget is an important factor that must be considered before starting video production. Understanding if the expected finished product can be achieved with the set aside budget is important to know before you begin.
What are the metrics for determining success?
Videographers and clients should be concerned about determining the success of a video. However, questions about what a successful video production means should be discussed before the production starts.
Understanding the scope of a video production project is important for the professional videographer and their clients. Reviewing each of the above questions prior to the project commencing will ensure everyone is on the same page and has the same expectations.
