You might be thinking, “Is it worth to consider using promotional videos to promote your product or services?” You’re also probably thinking, “Do I have enough resources to create and use promotional videos in my marketing?”
Many business are moving away from offline methods such as print ads, billboards, and direct mail to reach their target audience. More and more, businesses are spending time and effort online with search such as banner ads, e-newsletters, and promotional video.
If you’re looking to give you product or service a boost, a promotional video can be used to tell your customers about your products and services. A promotional video can be produce and distributed on your website, shared via email and e-newsletter, and posted on Vimeo, YouTube, Instagram, and Facebook. You’ll be able to reach a much more target and relevant audience online with a potential for a viral promotional video that reaches hundreds of thousands of viewers for free.
Here are the benefits of a promotional video for your business:
1. Promotional video boost conversions and sales
Promotional video can boost your conversions and sales. Did you know adding a promotional video on your landing page can increase conversions by approximately 80%? In addition, a promotional video can lead directly to an increase in sales. Did you know 74% of users who watched an explainer-video about a product or service subsequently bought it?
2. Promotional video builds trust
Promotional video builds trust as some consumers are skeptical about buying products or services on the Internet. Promotional videos will let people come to you by providing hem useful and interesting information rather than selling. Did you know 57% of consumers say that promotional videos gave them more confidence to purchase a product or service online?
3. Promotional video appeals to mobile users
Promotional video appeals to mobile users. Many people like to watch videos on the go. Did you know 90% of consumers watch videos on their mobile? The number of smartphone users is increasing more and more, so your promotional video audience will keep getting bigger and bigger.
4. Promotional video can explain everything
Promotional video can help explain everything if you’re launching a new product or service. Did you know 97% of users say they’ve watched an explainer video to learn more about a product or service? You can use animated video to bring concepts to life that no text or live video can. Animated videos are a perfect combination of simplicity, nostalgia, and entertainment.
5. Promotional video encourages social shares
Promotional video encourages social shares. Did you know 76% of users say they woulds share a promotional video with their friend if it was entertaining? Social shares can increase traffic to your site, which can boost your conversions and sales.
About Videographers Toronto
We are Toronto’s premier video production company, a one stop shop for your videography, photography, and cinematography needs. Our team specializes in event coverage, promotional videos, animation videos, how to videos, photo booths, testimonials, and podcasts. Videographers Toronto will take your idea from pre-production to post production and finish with a professionally crafted product.